Data Privacy Policy
1. Data protection at a glance
General remarks:
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on data protection can be found in our data protection statement listed under this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. Their contact details can be found in the “Note on the controller” section of this privacy policy.
How do we collect your personal data?
On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.
Other data is collected by our IT systems automatically or with your consent when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you access this website.
What do we use your personal data for?
Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour.
What rights do you have with regard to your data?
You have the right to obtain information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to data processing, you can withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time if you have any further questions about data protection.
Analysis tools and third-party tools
When you visit this website, your surfing behaviour can be statistically evaluated. This is done primarily with so-called analysis programs.
Detailed information on these analysis programs can be found in the following privacy policy.
2. Hosting and Content Delivery Networks (CDN)
External hosting
This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This may include IP addresses, contact requests, meta and communication data, contract data, contact data, names, website accesses and other data generated via a website.
The external hosting takes place for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 litre. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR). Insofar as corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Our host will only process your data to the extent necessary to fulfil its performance obligations and follow our instructions with respect to such data.
We use the following hosts:
Adobe Systems Software Ireland Limited.
4-6 Riverwalk
Citywest Business Campus
Dublin 24
Republic of Ireland
Processing of orders
We have concluded a contract for order processing (CPA) for the use of the above-mentioned service. This is a data protection agreement that guarantees that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Fastly CDN
We use the Content Delivery Network Fastly CDN. The provider is Fastly, Inc., 475 Brannan St, Suite 300 San Francisco, CA 94107 USA (hereinafter referred to as “Fastly”).
Fastly offers a service with the help of which content of an online offer, in particular large media files, such as graphics or program scripts, can be delivered more quickly and securely with the help of regionally distributed servers connected via the Internet.
The use of Fastly CDN is based on our legitimate interest in providing our web offer as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://cloud.google.com/terms/eu-model-contract-clause.
You can find more information about Fastly CDN here: https://www.fastly.com/de/ and https://www.fastly.com/de/privacy/.
3. General information and mandatory information
Protecting Personal Data
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
Various personal data is collected when you use this website. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of the data against access by third parties is not possible.
Information on the responsible department
The controller for data processing on this website is:
KEUCO GmbH & Co. KG
Oesestr. 36
58675 Hemer, Germany
Telephone: +49 2372,904 0
E-Mail: info@keuco.de
The controller is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Duration of storage
Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or withdraw consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion takes place after these reasons have ceased.
General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 litre. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special data categories pursuant to Art. 9 para. 1 GDPR must be processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required for the performance of the contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. We also process your data if this is necessary to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 litre. f GDPR. The following paragraphs of this data protection statement provide information on the legal basis applicable in each individual case.
Data Protection Officers
We have appointed a data protection officer.
Dr Ralf Heine
c/o Aulinger Data Protection & Consulting GmbH
Frankenstraße 348, Germany
45133 Essen, Germany
Telephone: +49 (0) 201 9598662
E-Mail: info@aulinger-dc.eu
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. When these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that a level of data protection comparable to the EU cannot be guaranteed in these countries. For example, US companies are required to disclose personal data to security authorities without you being able to take legal action against them as a data subject. It cannot therefore be excluded that US authorities (e.g. intelligence services) process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence over these processing activities.
Withdrawing your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The lawfulness of the data processing carried out until revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)
If the data processing is based on Art. 6 para. 1 litre. E or F GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data unless we can prove compelling legitimate grounds for processing that override your interests, rights and freedoms or the processing serves the assertion, exercise or defence of legal claims (objection pursuant to Art. 21 para. 1 GDPR).
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing, including profiling insofar as it is related to such direct marketing. If you object, your personal data will then no longer be used for direct marketing purposes (objection pursuant to Art. 21 para. 2 GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged breach. The right to appeal shall be without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfilment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.
Access, rectification and deletion
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to rectification or erasure of this data. You can contact us at any time if you have any further questions about personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. Please do not hesitate to contact us. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of processing instead of deletion.
- If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
- If you submit an objection pursuant to Art. 21 para. 1 GDPR, a balance must be made between your and our interests. As long as it has not been determined whose interests override, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data may - apart from their storage - only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.
If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.
Encrypted payments on this website
If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation) after concluding a chargeable contract, this data is required for payment processing.
Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.
In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to promotional emails
The use of contact data published within the scope of the legal notice obligation for the sending of advertising and information materials not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam e-mails.
4. Data collection on this website
Cookie information
Our websites use so-called “cookies”. Cookies are small data packages and do no harm to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or your web browser automatically deletes them.
Cookies can come from us (first-party cookies) or from third parties (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g. cookies for processing payment services).
Cookies have different functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions you want (e.g. for the shopping cart function) or to optimise the website (e.g. cookies for measuring the web audience) (necessary cookies) are used on the basis of Art. 6 para. 1 litre. f GDPR, unless a different legal basis is specified. The website operator has a legitimate interest in storing cookies that are necessary for the technically flawless and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing takes place exclusively on the basis of this consent (Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
You can find out which cookies and services are used on this website in this privacy policy.
CCM19
Our website uses CCM19 to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter referred to as “CCM19”).
When you access our website, a connection is made to the servers of CCM19 in order to obtain your consents and other declarations regarding the use of cookies. CCM19 then stores a cookie in your browser in order to be able to assign the consents given to you or their withdrawal. The data collected in this way is stored until you request us to delete it, delete the CCM19 cookie itself or the purpose for storing the data ceases to apply. Mandatory statutory retention obligations remain unaffected.
CCM19 is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 p. 1 lit. c GDPR.
Processing of orders
We have concluded a contract for order processing (CPA) for the use of the above-mentioned service. This is a data protection agreement that guarantees that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are as follows:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of server request
- IP-Address
This data will not be merged with other data sources.
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - for this purpose, the server log files must be recorded.
Contact us form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 litre. b GDPR, insofar as your request is related to the performance of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 litre. f GDPR) or on your consent (Art. 6 para. 1 litre. a GDPR) if this has been requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, withdraw your consent to storage or the purpose for data storage ceases to apply (e.g. after your request has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.
Request by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 litre. b GDPR, insofar as your request is related to the performance of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 litre. f GDPR) or on your consent (Art. 6 para. 1 litre. a GDPR) if this has been requested; consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request us to delete them, withdraw your consent to storage or the purpose for data storage ceases to apply (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.
Registration on this website
You can register on this website to use additional features on the site. We only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse registration.
In the event of important changes to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.
The data entered during registration is processed for the purpose of carrying out the usage relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 para. 1 lit. b GDPR).
The data collected during registration is stored by us for as long as you are registered on this website and is then deleted. Statutory retention periods remain unaffected.
Registration with Google
Instead of registering directly on this website, you can register with Google. The provider of this service is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To register with Google, all you need to do is enter your Google name and password. Google will identify you and confirm your identity to our website.
When you log in with Google, we may be able to use certain information on your account to complete your profile with us. You decide whether and what information this is in your Google security settings, which you can find here: https://myaccount.google.com/security and https://myaccount.google.com/permissions.
The data processing associated with Google registration is based on our legitimate interest in making the registration process as simple as possible for our users (Art. 6 Para. 1 lit. f GDPR). Since the use of the registration function is voluntary and the users themselves can decide on the respective access options, no conflicting overriding rights of the data subjects are apparent.
Registration with Facebook Connect
Instead of registering directly on this website, you can register with Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.
If you choose to register with Facebook Connect and click on the “Login with Facebook”/"Connect with Facebook" button, you will be automatically redirected to the Facebook platform. There you can log in with your user data. This will link your Facebook profile to this website or our services. This link gives us access to your data stored on Facebook. In particular, these are:
- Facebook-name
- Facebook profile and cover image
- Facebook cover image
- E-mail address stored with Facebook
- Facebook ID
- Facebook friend lists
- Facebook likes ("like" information)
- Birth-date
- Gender
- Country
- Language
This data will be used to set up, provide and personalise your account.
Registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time with effect for the future.
If personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility here is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. Under this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can exercise data subject rights (e.g. requests for information) with regard to the data processed by Facebook directly with Facebook. If you assert the rights of data subjects with us, we are obliged to forward these to Facebook.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
You can find more information in the Facebook Terms of Use and Facebook Privacy Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.
5. Social media
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.
An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
If the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook receives the information that you have visited this website with your IP address. If you click on the Facebook “Like” button while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This enables Facebook to assign the visit to this website to your user account. We would like to point out that as the provider of the pages, we are not aware of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.
If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of the service is based on our legitimate interest in as comprehensive visibility in social media as possible.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). (See the above explanations under “Registration with Facebook Connect” regarding this and data transfer to the USA).
Functions of the Twitter service are integrated on this website. These features are provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
If the social media element is active, a direct connection is established between your end device and the Twitter server. This allows Twitter to receive information about your visit to this website. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and disclosed to other users. We would like to point out that as the provider of the pages, we are not aware of the content of the transmitted data or its use by Twitter. Further information can be found in Twitter’s privacy policy at: https://twitter.com/de/privacy.
If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of the service is based on our legitimate interest in as comprehensive visibility in social media as possible.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html.
You can change your privacy settings at Twitter in the account settings at https://twitter.com/account/settings.
On this website, we use elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
When you visit a page that contains such an element, your browser establishes a direct connection to the Pinterest servers. This social media element transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited, which also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.
If consent has been obtained, the above-mentioned service is used on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of the service is based on our legitimate interest in as comprehensive visibility in social media as possible.
Further information on the purpose, scope and further processing and use of the data by Pinterest as well as your rights and options in this regard to protect your privacy can be found in Pinterest’s privacy policy: https://policy.pinterest.com/de/privacy-policy.
6. Analysis tools and advertising
Google analytics
This website uses functions of the Google Analytics web analysis service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. The website operator receives various usage data, such as page visits, length of stay, operating systems used and the user’s origin. This data is combined into a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics to Record your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modelling approaches to complement the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable the user to be recognised for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information generated by Google about your use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Browser plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how user data is handled by Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Processing of orders
We have concluded a contract for order processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics e-commerce measurement
This website uses the “e-commerce measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyse the purchasing behaviour of website visitors in order to improve its online marketing campaigns. This includes information such as orders placed, average order values, shipping costs and the time from viewing to purchasing a product. This data can be grouped by Google under a transaction ID that is assigned to the respective user or their device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites if the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertising can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by, for example, analysing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign individuals who interact with our online offer to certain target groups in order to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).
If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Target group formation with customer comparison
Among other things, we use the customer comparison of Google Ads Remarketing to create target groups. In doing so, we transfer certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the relevant customers are Google users and are logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
Google Conversion Tracking
This website uses Google conversion tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognise whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked on how often and which products were viewed or purchased particularly often. This information is used to create conversion statistics. We know the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
More information on Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Adobe Analytics
These websites also use Adobe Analytics, a web analysis service provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (hereinafter “Adobe”). You can find data protection information on Adobe Analytics here: https://marketing.adobe.com/resources/help/en_US/whitepapers/cookies/cookies_privacy.html or at http://www.adobe.com/de/privacy.html.
Adobe Analytics uses so-called “cookies”, text files which are stored on your computer and which allow an analysis of your use of the website. If the information generated by the cookie about the use of the website is transmitted to an Adobe server, the settings ensure that the IP address is anonymised before geolocation and replaced by a generic IP address before storage. On behalf of the operator of this website, Adobe will use this information to evaluate the use of the website by users, to compile reports on website activity and to provide other services related to website and Internet use to the website operator.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
The IP address transmitted by your browser as part of Adobe Analytics will not be merged with other Adobe data. You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to make full use of all the functions of this website.
You can also prevent Adobe from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the following link: http://www.adobe.com/de/privacy/opt-out.html.
Processing of orders
We have concluded a contract for order processing (CPA) for the use of the above-mentioned service. This is a data protection agreement that guarantees that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Adobe target
These websites also use Adobe Target, a web analysis service provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (hereinafter: “Adobe”).
The Adobe Target software enables us to carry out so-called A/B tests or multivariate tests on the website. For this purpose, the software controls a variant that has been modified compared to the original version of the website (e.g. with a different design and content). By comparing the two variants, it is then possible to determine which display our website visitors prefer.
Under no circumstances does Adobe Target store or process personal data, such as the complete IP address, through our website. Only such information is processed that does not allow any inferences to be made about individual persons. You can deactivate Adobe Target on this website by opting out here: http://www.adobe.com/de/privacy/opt-out.html or you can object to the use of cookies by adjusting your browser settings.
Further information on data protection when using Adobe Target can be found here: https://www.adobe.com/de/privacy/policy.html.
Meta Pixel (formerly Facebook Pixel)
This website uses the visitor action pixels of Facebook/Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.
This allows the behaviour of the site visitors to be tracked after they have been forwarded to the provider’s website by clicking on a Facebook advertisement. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and to optimise future advertising measures.
As the operator of this website, the data collected is anonymous to us and we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data use policy ( https://de-de.facebook.com/about/privacy/ ). This enables Facebook to display advertisements on Facebook pages as well as outside Facebook. This use of the data cannot be influenced by us as the site operator.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). (See the above explanations under “Registration with Facebook Connect” regarding this and data transfer to the USA).
You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing function in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
Facebook API Conversion
We have integrated Facebook Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.
Facebook Conversion API allows us to record the website visitor’s interactions with our website and share them with Facebook in order to improve advertising performance on Facebook.
For this purpose, in particular the time of access, the website accessed, your IP address and your user agent as well as other specific data (e.g. purchased products, value of the shopping cart and currency) are recorded. A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). (See the above explanations under “Registration with Facebook Connect” regarding this and data transfer to the USA).
You can find further information on protecting your privacy in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/.
Processing of orders
We have concluded a contract for order processing (CPA) for the use of the above-mentioned service. This is a data protection agreement that guarantees that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Facebook Custom Audiences
We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, take advantage of our free or paid offers, submit data to us or interact with our company’s Facebook content, we collect your personal data. If you give us your consent to the use of Facebook Custom Audiences, we will transmit this data to Facebook so that Facebook can display advertisements that are relevant to you. In addition, your data can be used to define target groups (lookalike audiences).
Facebook processes this data as our data processor. Details can be found in the Facebook user agreement: https://www.facebook.com/legal/terms/customaudience.
The use of this service is based on your consent in accordance with Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.
LinkedIn Insight tag
This website uses the LinkedIn Insight tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight Tag
The LinkedIn Insight Tag provides us with information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyse the basic professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better target our page to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or other action (conversion measurement). Conversion measurement can also be performed across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function with the help of which we can show visitors to our website targeted advertising outside the website, whereby according to LinkedIn no identification of the advertising recipient takes place.
LinkedIn itself also records so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymized). LinkedIn members’ direct identifiers are deleted from LinkedIn after seven days. The remaining pseudonymised data will then be deleted within 180 days.
As the website operator, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
The legal basis
Insofar as consent has been obtained, the use of the above-mentioned service takes place exclusively on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of this service is based on Art. 6 para. 1 litre. f GDPR; the website operator has a legitimate interest in effective advertising measures including social media.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag
Opt out of the analysis of user behaviour and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in the account settings. To avoid linking data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
Processing of orders
We have concluded a contract for order processing (CPA) for the use of the above-mentioned service. This is a data protection agreement that guarantees that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Pinterest tag
We have integrated a Pinterest tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.
Pinterest tag is used to record certain actions you take on our website. The data can then be used to show you interest-based advertising on our website or on another page of the Pinterest tag advertising network.
For this purpose, the Pinterest tag records, among other things, a tag ID, your location and the referrer URL. Action-specific data such as order value, order quantity, order number, category of purchased items and video views can also be recorded.
Pinterest tag uses technologies that enable cross-page recognition of the user to analyse user behaviour (e.g. cookies or device fingerprinting).
Insofar as consent has been obtained, the use of the above-mentioned service takes place exclusively on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 TTDSG. Consent can be revoked at any time. Unless consent has been obtained, the use of this service is based on Art. 6 para. 1 litre. f GDPR; the website operator has a legitimate interest in the most effective marketing measures possible.
Pinterest is a global company, so data may also be transferred to the USA. According to Pinterest, this data transfer is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policy.pinterest.com/de/privacy-policy.
You can find more information about the Pinterest tag here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.
Processing of orders
We have concluded a contract for order processing (CPA) for the use of the above-mentioned service. This is a data protection agreement that guarantees that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
8. Plugins and tools
Youtube
This website integrates videos from the YouTube website. The website is operated by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. The YouTube server is informed which of our pages you have visited.
YouTube may also store various cookies on your end device or use similar technologies for recognition (e.g. device fingerprinting). This allows YouTube to receive information about visitors to this website. This information is used, among other things, to collect video statistics, improve usability and prevent fraud attempts.
If you are logged in to your YouTube account, you allow YouTube to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Insofar as corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information on the handling of user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de.
Google Maps
This page uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
In order to use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform presentation of the fonts. When calling up Google Maps, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
Google Maps is used in the interest of an appealing presentation of our online offers and to make it easy to find the locations we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Insofar as corresponding consent has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 litre. a GDPR and Section 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
More information on how user data is handled can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
9. eCommerce and payment providers
Processing of customer and contract data
We collect, process and use personal customer and contract data to establish, structure and amend our contractual relationships. We collect, process and use personal data about the use of this website (usage data) only to the extent necessary to enable or invoice the user for the use of the service. The legal basis for this is Art. 6 para. 1 lit. b GDPR.
The collected customer data is deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.
Data transfer upon conclusion of contract for online shops, dealers and shipping of goods
When you order goods from us, we pass on your personal data to the transport company entrusted with the delivery and to the payment service provider entrusted with the payment processing. Only data that the respective service provider needs to fulfil its task is disclosed. The legal basis for this is Art. 6 para. 1 litre. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6 para. 1 litre. a GDPR, we will transfer your e-mail address to the shipping company entrusted with the delivery so that they can inform you by e-mail about the shipping status of your order; you can withdraw your consent at any time.
Payment Services
We integrate third-party payment services on our website. When you make a purchase with us, your payment data (e.g. name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of processing the payment. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 litre. b GDPR (contract processing) and in the interest of a smooth, convenient and secure payment process as possible (Art. 6 para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 Para. 1 litre. a GDPR legal basis for data processing; consent can be revoked at any time with effect for the future.
During the order process in our online shop, you have the option of selecting a payment method. Payments are processed via the payment service provider Adyen (Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ Amsterdam, The Netherlands) (hereinafter referred to as “Adyen”).
For the purpose of preventing and detecting fraud, we share your IP address with Adyen. All data is transmitted in encrypted form. Adyen collects and stores the data and only shares it with the companies involved in the payment process. Payment data is not collected or stored by us. The legal basis for this is the fulfilment of the contract and pre-contractual enquiries (Art. 6 para. 1 p. 1 lit. b) GDPR). Read more here: https://www.adyen.com/en_GB/policy-and-disclaimer/privacy-policy?tid=331687797564.
We have concluded a contract processing agreement with Adyen in accordance with Article 28 GDPR.
We use the following payment services/payment service providers as part of this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).
Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Apple Pay
The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find Apple’s privacy policy at: https://www.apple.com/legal/privacy/de-ww/.
Google Pay
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google’s privacy policy can be found here: https://policies.google.com/privacy.
Klarna
The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as “Klarna”). Klarna offers different payment options (e.g. instalment purchase). When you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimise the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.
Details can be found in Klarna’s privacy policy at the following link: https://www.klarna.com/en/privacy/.
Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as “Mastercard”).
Mastercard may transfer data to its parent company in the USA. The transfer of data to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.
VIEW
The provider of this payment service is VISA Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as “VISA”).
The United Kingdom is regarded as a secure third country under data protection law. This means that the UK has a level of data protection similar to the level of data protection in the European Union.
VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandsfragen-fur-den-ewr.html.
Further information can be found in VISA’s privacy policy: https://www.VISA.de/nutzungsbedingungen/VISA-privacy-centre.html.